If you’re running a dropshipping business, you already know the hustle: sourcing products, managing ads, and keeping customers happy. But here’s the secret 80% of dropshippers miss: email marketing can 3x your revenue with minimal effort.
Why?
- Email converts 3x better than social media.
- Repeat customers spend 67% more than new ones.
- It’s free to nurture relationships after the first sale.
But to make this work, you need email copywriting for dropshipping stores that’s persuasive, personal, and profit-driven. Let’s break it down step by step.
5 Types of Emails Every Dropshipping Store Needs
1.Welcome Emails
First impressions matter. Use this email to:
- Introduce your brand.
- Offer a discount (e.g., “10% OFF your first order”).
- Set expectations (e.g., “We’ll send weekly deals”).
Template:
Subject Line: Welcome to [Store Name]! 🎁 Claim Your 10% Discount Inside
Body:
Hi [First Name],
Thanks for joining the [Store Name] family!
🥳 As a welcome gift, use code WELCOME10 for 10% off your first order.
👉 Browse Best-Sellers
P.S. Follow us on [Social Media] for exclusive flash sales!
[Your Name],
Founder of [Store Name]
2. Abandoned Cart Emails
70% of shoppers leave without buying. Recover lost sales with:
- A friendly reminder.
- Urgency (e.g., “Your cart expires in 24 hours!”).
- Social proof (e.g., “500 people bought this today”).
Template:
Subject Line: 🚨 [First Name], Your Cart is About to Vanish!
Body: Hi [First Name], We noticed you left something behind…
Your cart with [Product Name] is reserved for 24 hours
complete your purchase before it’s gone!
🔥 Complete Checkout Now Still deciding?
Here’s why customers love this product:
– [Benefit 1]
– [Benefit 2]
Need help? Reply to this email!
[Your Name],
Founder of [Store Name]
3. Post-Purchase Upsell Emails
After a customer buys, recommend complementary products:
- “Customers who bought [X] also love [Y].”
- Offer a limited-time bundle deal.
Template:
Subject Line: 🎉 [First Name], Enhance Your [Product] Experience!
Body:
Hi [First Name],
Thanks for grabbing your [Product Name]!
🛍️ Want to make it even better?
Today Only: Add [Complementary Product] for 20% off!
👉 Upgrade Your Order
P.S. This deal expires in [X] hours—don’t miss out!
4. Flash Sale Announcements
Create urgency with time-sensitive offers:
- Use emojis and bold text.
- Highlight scarcity (e.g., “Only 50 units left”).
Template:
Subject Line: ⏳ 24-Hour Flash Sale: 50% OFF [Product Category]!
Body:
Hi [First Name],
Big news! For the next 24 hours, get [Product Category] at 50% OFF.
🚨 Only [X] units left—shop now before they’re gone:
👉 Shop the Sale Why wait?
These products sell out FAST.
5. Re-Engagement Emails
Win back inactive subscribers:
- Ask for feedback.
- Offer a “we miss you” discount.
Template:
Subject Line: 🙏 [First Name], We Need Your Help!
Body:
Hi [First Name],
We haven’t seen you in a while…
To welcome you back, here’s 15% OFF your next order: COMEBACK15 👉
Redeem Your Discount Not interested?
Tell us how we can improve: [Feedback Form]
4 Rules for Writing Emails That Convert
- Write Like You’re Talking to a Friend
- Ditch formal language. Use contractions (“you’re” instead of “you are”) and slang if it fits your audience.
- Bad: “We are pleased to inform you about our new collection.”
- Good: “Psst… our new collection is LIVE! 👀”
- Ditch formal language. Use contractions (“you’re” instead of “you are”) and slang if it fits your audience.
- Focus on Benefits, Not Features
- Customers care about how your product improves their lives.
- Feature: “Waterproof smartwatch.”
- Benefit: “Track your swim workouts without worrying about damage.”
- Customers care about how your product improves their lives.
- Use Urgency + Scarcity
- Examples:
- “Sale ends tonight!”
- “Only 3 left in stock.”
- Examples:
- Always Include a Clear CTA
- Tell readers exactly what to do next:
- “Shop the sale.”
- “Claim your discount.”
- Tell readers exactly what to do next:
Avoid These 3 Email Copywriting Mistakes
Ignoring Mobile Users
- 60% of emails are opened on phones. Keep subject lines under 40 characters.
Sending Too Many Emails
- 2-3 emails/week is ideal for dropshipping stores.
Forgetting to Test
- A/B test subject lines, CTAs, and send times.
Final Tip: Build Trust First
Dropshipping has a reputation for long shipping times. Be transparent:
- Mention delivery timelines in emails.
- Share customer reviews.
- Offer easy returns.
Example: “Your order will arrive in 7-14 days. Need it faster? Upgrade to Express Shipping at checkout!”
