If you’re new to the world of digital marketing, you’ve probably heard that email marketing is one of the most effective (and profitable) channels for businesses. But if you’re considering this career path, there’s one big question on your mind: How much do email marketers get paid?
The answer isn’t straightforward—it depends on your skills, experience, location, and the industry you work in. In this guide, we’ll break down everything you need to know about email marketing salaries, including actionable tips to help you earn more. Let’s dive in!
Why Email Marketing Salaries Matter for Businesses
Before we talk numbers, let’s address why businesses should care about this topic. Email marketing delivers an average ROI of 36 for every 1 spent, making it a critical strategy for companies. Skilled email marketers drive sales, nurture customer relationships, and retain clients—all of which directly impact a business’s bottom line.
Understanding how much email marketers get paid helps businesses budget wisely and attract top talent. For newbies, it clarifies career potential and growth opportunities.
Factors That Influence How Much Email Marketers Get Paid
Salaries in email marketing aren’t one-size-fits-all. Here are the key factors that determine earnings:
1. Experience Level
Like most careers, your pay increases with experience.
- Entry-level (0–2 years): 40 , 000 – 40,000–55,000/year
- Mid-level (3–5 years): 55 , 000 – 55,000–75,000/year
- Senior-level (5+ years): 75 , 000 – 75,000–100,000+
2. Location Salaries vary by region.
For example:
- U.S. average: $62,000/year
- India: ₹6–10 lakh/year ( 7 , 200 – 7,200–12,000)
- UK: £30,000–£45,000/year
3. Industry
High-revenue industries (e.g., tech, finance, e-commerce) often pay more. A SaaS email marketer might earn 20% more than someone in nonprofit.
4. Company Size
Startups may offer lower base salaries but include equity, while corporations provide stability and benefits.
5. Role Complexity
Are you writing copy, managing campaigns, or leading a team? Specialized roles (e.g., CRM manager) command higher pay.
Average Salary Ranges: How Much Do Email Marketers Get Paid?
Let’s get to the numbers. Based on data from Glassdoor, Payscale, and Indeed:
Entry-Level Email Marketer ( 40K–55K)
You’ll handle tasks like:
- Writing and scheduling emails
- A/B testing subject lines
- Basic analytics reporting
Tip: Certifications (like HubSpot’s Email Marketing Certification) can help you land higher-paying entry roles.
Mid-Level Email Marketing Specialist (55K–75K)
At this stage, you’ll manage campaigns end-to-end, optimize workflows, and collaborate with design teams.
Senior Email Marketing Manager (75K–100K+)
You’ll oversee strategy, mentor junior staff, and work with C-suite leaders to align email campaigns with business goals.
Freelance/Consultant (50–150/hour)
Freelancers set their own rates. Those with niche expertise (e.g., lead generation for e-commerce) earn premium rates.
4 Proven Ways to Increase Your Email Marketing Salary
Want to earn more? Here’s how to stand out:
1. Master High-Demand Skills
- Automation: Tools like Klaviyo or Marketo.
- Data Analysis: Use Google Analytics and Excel to prove ROI.
- Copywriting: Persuasive subject lines boost open rates.
2. Earn Certifications
Certifications from platforms like Omnisend or DigitalMarketer validate your skills.
3. Focus on a Niche
Specialize in industries like e-commerce, SaaS, or B2B. Niches = higher pay.
4. Showcase Results
Track metrics like conversion rates or revenue generated. Numbers speak louder than job titles!
Why Email Marketing is a Smart Career Choice for Newbies
Still on the fence? Consider these perks:
- High Demand: 81% of businesses rely on email marketing.
- Remote Flexibility: Most roles are hybrid or fully remote.
- Scalability: Skills transfer across industries.
Final Thoughts: Your Path to a Lucrative Email Marketing Career
So, how much do email marketers get paid? As you’ve seen, the earning potential is strong—especially if you invest in skills, certifications, and a results-driven mindset.
For businesses, hiring a skilled email marketer is worth every penny. They’ll turn your email list into a revenue machine, build customer loyalty, and keep your brand top-of-mind.
Ready to start? Begin with free courses (like Google Digital Garage) and practice building campaigns for fictional brands. Your future salary depends on the effort you put in today!
FAQ’S
How can I become an email marketer?
Becoming an email marketer starts with learning the basics of digital marketing and understanding how email campaigns work. You can begin by taking online courses, exploring email platforms like Mailchimp or ConvertKit, and practicing writing engaging content. With consistent learning, testing, and tracking results, you’ll build the skills to run successful email marketing campaigns and grow your career in the field.
Can I start email marketing for free?
Yes, you can start email marketing for free using platforms like Mailchimp, Brevo, or MailerLite, which offer free plans with basic features. These tools let you build email lists, create campaigns, and track performance without upfront costs—perfect for beginners or small businesses getting started.
What is the best course for email marketing?
The best course for email marketing depends on your skill level, but popular options include HubSpot’s free Email Marketing Certification, Coursera’s Email Marketing Basics by Google, and Udemy’s Complete Email Marketing Bootcamp. These courses cover strategy, tools, and best practices to help you build and grow successful campaigns.
Which platform is best for email marketing?
The best email marketing platform depends on your needs. Mailchimp is great for beginners, Brevo (formerly Sendinblue) offers strong automation features, and ConvertKit is ideal for creators. Each platform has unique strengths in ease of use, design, and analytics to help you run effective campaigns
How to create an email list?
To create an email list, start by choosing an email marketing platform like Mailchimp or Brevo. Then, add a sign-up form to your website, blog, or social media. Offer value—like a free guide or discount—to encourage people to subscribe. Always get permission before adding contacts and keep your list updated for better engagement.
How to collect emails for email marketing?
Collect emails by creating signup forms on your website, landing pages, or blog. Offer incentives like discounts, free downloads, or exclusive content to encourage signups. Promote your form through social media, pop-ups, and lead magnets, and always get permission before adding anyone to your list to stay compliant with email marketing laws.
How do I become a successful email marketing?
To succeed in email marketing, focus on building a quality email list, writing engaging content, and personalizing your messages. Learn to use automation tools, analyze campaign performance, and continuously test subject lines, designs, and send times. Staying consistent and providing value to your audience is key to long-term success.
